See what your website is doing — and where each lead entered
Follow page views, sessions, leads and AI conversations against the previous comparable period. Then inspect leads by status, traffic and lead sources, countries and US states, peak hours and the sessions active right now from one dashboard.
4
Core Metrics
page views · sessions · leads · AI conversations
7
Lead Statuses
new · trying to reach · contacted · showing · negotiating · closed · lost
16
Lead Sources
AI chat · forms · property inquiries · referrals · portals · Zapier and more
6
Date Options
today · 7d · 30d · 90d · year · custom up to 365 days
The top line, lead status and source — together
The four main numbers sit above leads by status, with the count of active sessions still updating.
The four numbers you see first
Each is shown against the previous comparable period.
Total Views
12,847
+8.3%Sessions
4,231
+12.1%Total Leads
186
+15.4%AI Conversations
94
+22.7%Leads by Status
What is collected and how it becomes a report
The site records five defined events
The complete list is page view, property view, contact click, calculator use and search. Each event includes device type and page path, plus only the referring origin and path; query strings and fragments stay in the browser, except the utm_source, utm_medium and utm_campaign tags. Without full cookie consent, the visitor ID lasts for that session only and is not stored persistently.
The main results share one view
Page views, sessions, leads and AI conversations each show the change from the preceding comparable period. A live figure shows how many sessions were active in the last five minutes. Choose today, 7, 30 or 90 days, a full year, or a custom range up to 365 days.
Sources and lead stages stay visible
Leads are grouped by the source they came from — AI chat, contact form, property inquiry, referral, open house, client portal, Zapier and more. The dashboard also shows daily views, traffic sources, devices, Countries and US States, top properties and leads by status, from New through Lost.
Request a written AI review when useful
“Get AI Insights” returns a fixed report for the selected period: summary; up, down or neutral metrics; peak days and hours; actions by traffic source; geographic strategy; up to eight content ideas, each with a suggested posting time; and a plan of up to seven daily actions. Every point is checked against the figures for the period. You can copy the report, download a PDF or regenerate it; identical figures and dates use a 24-hour cache.
What the dashboard makes easier
Traffic patterns are visible at a glance
Four metric cards, the active-sessions indicator and a 7 × 24 activity heatmap show the selected period and its busiest days and hours. Trend arrows compare it with the previous matching window.
Nothing disappears between source and stage
Lead sources, lead statuses, daily views, traffic sources, devices, geography and top properties share the same report. A separate chat section shows chats, messages, messages per chat and the chat-to-lead rate.
The AI report has a defined scope
It turns the current figures into a draft analysis and self-managed marketing plan for you to review. Results are cached for 24 hours per period, and Regenerate requests a new pass.
Replace assumptions with a shared set of numbers
See the full analytics dashboard inside WebGrowly OS in a live walkthrough.
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