By WebGrowlyUpdated
Prices checked September 5, 2026The short answer
Over 3 years, a real estate website you pay for once costs $499 with WebGrowly: the website on your own domain, built-in IDX property search, WebGrowly OS with its CRM and the AI features are all inside that one payment, and there is no monthly WebGrowly fee for hosting, updates or maintenance. The same 3 years on subscription plans, at official list prices checked on September 5, 2026, run from $718.20 to $14,864, and 8 of the 10 subscription offers below pass $499 within their first 6 months.
This guide prints the arithmetic instead of adjectives: setup fee plus monthly price, month by month, for 10 published offers, with the month each one passes $499 and its 1-, 3- and 5-year totals. Every number links to the vendor’s own page.
Two lines stay outside every vendor’s price, ours included: your domain name, which you register yourself, and any data-access fee your MLS or association sets. Both are named in full further down.
List prices are quoted from official vendor pages on the date shown and can change without notice. Nothing here promises traffic, leads or search positions; a price buys a defined product.
$499 once · Website + built-in IDX + WebGrowly OS/CRM + AI · No monthly WebGrowly platform fee and no separate WebGrowly IDX fee
THE MONTH THE METER PASSES $499
The timeline runs 60 months. Each lane is one published offer at its list price; the lane fills until the money paid so far passes $499 and marks that month. The WebGrowly lane lights the first month and then stays dark, because nothing further is due to WebGrowly.
Method: month N means N monthly payments made, with any setup fee paid alongside the first; the cumulative figure is setup plus monthly × N, and “passes $499” is the first month that figure is above $499. Taxes, MLS or association fees, domains and optional add-ons are excluded for every offer, and so are introductory promotions such as a free first month.
60 MONTHS · 11 LANES
WebGrowly
Website + built-in IDX + WebGrowly OS/CRM + AI
never passes $499
Real Geeks
Platform, 2 users
passes $499 · month 1
AgentFire
Ignite design package + Pro plan
passes $499 · month 1
YourSiteNeedsMe
$499 one-time build + bundled IDX hosting
passes $499 · month 1
Sierra Interactive
Starter package, 1 user, paid monthly
passes $499 · month 1
IDX Broker
Elite, the lowest plan with a hosted website
passes $499 · month 4
AgentWebsite
Pro IDX plan
passes $499 · month 5
PROTech Florida
Agent Exclusive with Premium IDX
passes $499 · month 5
Placester
Agent Essential + IDX Support Fee
passes $499 · month 6
Pro Agent Websites
Full plan, the first tier with a CRM
passes $499 · month 7
RealtyProIDX
Design-Plus, IDX website without CRM
passes $499 · month 26
Read the lanes top to bottom: the lower the lane, the longer the subscription takes to pass a single $499 payment.
WebGrowly
Website + built-in IDX + WebGrowly OS/CRM + AI
Paid once per professional account. Hosting, product updates and maintenance sit inside the License Fee; WebGrowly bills nothing monthly for the platform or for its built-in IDX.
Source · WebGrowly Terms of Service · US $499 License Fee, no recurring core-license fees
Real Geeks
Platform, 2 users
IDX feeds are $10 per board per month on top; the website, the IDX and the CRM platform are in the base plan.
Source · Real Geeks pricing · “$399 per month” “+$500 one-time setup fee”
AgentFire
Ignite design package + Pro plan
Built-in IDX is included with every AgentFire website; MLS pass-through fees are not.
Source · AgentFire pricing · “$800/setup” “$165/month”
YourSiteNeedsMe
$499 one-time build + bundled IDX hosting
This offer also prints “$499 one-time”: the build is paid once, the IDX hosting is $168 a month for as long as the site is up.
Source · YourSiteNeedsMe · “$499 ONE-TIME Website Setup” “BUNDLED IDX & HOSTING Monthly: $168/Month”
Sierra Interactive
Starter package, 1 user, paid monthly
Prepaying the 12-month agreement lowers the stated rate to “Starting at $299.95 / per month” with no setup fee, which is $3,599.40 on day one.
Source · Sierra Interactive pricing · “Starting at $359.95 / per month” with a “$500 setup fee” on monthly payments
IDX Broker
Elite, the lowest plan with a hosted website
Every IDX Broker plan carries a one-time setup fee whose amount is not published, so this row’s totals count the monthly price only. IXACT Contact CRM can be added to any plan for $50 a month.
Source · IDX Broker plan comparison · Elite “$149 / per month”; “All IDX Broker plans include a one-time setup fee”
AgentWebsite
Pro IDX plan
A CRM is only in the $149 a month tier, which carries a $199 setup fee.
Source · AgentWebsite plans and prices · “$99/month” “$99 setup fee”
PROTech Florida
Agent Exclusive with Premium IDX
A Tampa Bay vendor: $199 website setup plus $65 a month for hosting and IDX; no CRM is listed.
Source · PROTech Florida agent websites · “$199 Website Setup” “$65/mo Hosting + IDX”
Placester
Agent Essential + IDX Support Fee
The $59 a month plan plus the $25 a month IDX Support Fee Placester charges per approved IDX integration; no contracts, and annual billing is $566 a year plus the fee.
Source · Placester pricing · “starting at $59/month”; IDX Support Fee article · “$25/month per approved IDX integration”
Pro Agent Websites
Full plan, the first tier with a CRM
No setup fee and no contract, with a “First month free” promotion not counted here; the $49.95 Lite tier has IDX but no CRM.
Source · Pro Agent Websites · Full “$79.95” a month; “No Setup Fees” “No Contracts”
RealtyProIDX
Design-Plus, IDX website without CRM
The cheapest published IDX website we found; no setup fee is stated for this plan and there is no CRM.
Source · RealtyProIDX websites · Design-Plus “starting at $19.95 a month”
After 3 years every subscription in the table is above $499, from $718.20 for a $19.95 IDX-only site with no CRM to $14,864 for Real Geeks. After 5 years the spread runs from $1,197 to $24,440. The lower monthly prices in this table cover fewer of the three layers.
THREE SHAPES OF A BILL
Vendors use the same two words for very different bills. Before comparing amounts, place the offer in one of three shapes.
The plan price repeats 12 times a year and the site goes with it: Placester, Pro Agent Websites and RealtyProIDX are priced this way. Nothing is paid up front, and nothing stops being due.
12 payments a year, every year
Example: Placester, “starting at $59/month” with “no contracts”.
The setup fee is genuinely paid once. The hosting, IDX or platform fee behind it is monthly, so the offer is a subscription with an entry fee: Real Geeks, Sierra Interactive, AgentFire, AgentWebsite, PROTech Florida and IDX Broker, whose setup amount is not published, are priced this way, and so is the YourSiteNeedsMe “$499 one-time” build with its $168 a month IDX hosting.
12 payments a year, every year
Example: YourSiteNeedsMe, “$499 ONE-TIME Website Setup” and “BUNDLED IDX & HOSTING Monthly: $168/Month”.
The price is paid once, and hosting, product updates and maintenance are part of what it bought. WebGrowly is priced this way: US $499 with no recurring WebGrowly core-license fees and no automatic core-license renewals, for as long as WebGrowly offers the Service.
one payment, then nothing more to WebGrowly
Example: the WebGrowly Terms of Service, section 5.
The second shape is the one to read twice. The setup fee is real, but it is the smaller number; the monthly line behind it decides the 3-year total.
WHAT THE MONTHLY PRICE BUYS
A real estate website has 3 layers: the public website on your domain, the IDX property search that puts live MLS inventory on it, and the CRM that works behind it. Most subscription prices in the table cover 1 or 2 of them.
RealtyProIDX and the IDX Broker plans add a search to a site; a CRM is a separate purchase or a higher tier. Real Geeks and Sierra Interactive bundle all 3 at the top of the table, and Pro Agent Websites Full does so at $79.95 a month. WebGrowly’s one payment covers all 3 as one product, with the AI features included.
Website
Your brand on your own domain, hosted and maintained.
IDX property search
Live MLS inventory on your domain with list and map views. WebGrowly’s built-in IDX carries no separate WebGrowly fee.
CRM
Every inquiry lands in WebGrowly OS with the property, the question and the source kept together.
The per-layer arithmetic, 1 year and 3 years for an IDX layer, a CRM seat and a full platform, is in the Florida website + IDX + CRM cost guide.
WHEN THE PAYMENTS STOP
Renewal, early exit and export rules are written in each vendor’s terms. These 5 rows quote those terms, which are the binding document.
WebGrowly Terms of Service · sections 5, 8.7, 14.3 and 14.4
The pattern is consistent: a subscription site exists while the subscription does. Owning the domain is common; owning the site, the data and the exit is what the terms decide.
OUTSIDE EVERY PRICE
Two lines sit outside every offer in this guide, including WebGrowly’s. The first is your domain name: you register and renew it yourself (AgentWebsite is the one row that includes a domain, free for the first year and $19/year after that), about $11 a year for a .com at a low-cost registrar (Porkbun lists $11.08) and at registry cost at Cloudflare Registrar.
The second is MLS data access. In Florida the fee is set by the MLS or association, not by the website vendor: Stellar MLS bills brokers $75 a year for listing distribution and data services, IDX feeds included; MIAMI REALTORS members receive 1 courtesy IDX feed with vendor fees set by client count and tier; and BeachesMLS vendor access is sponsored and must be approved by the MLS and the broker.
Vendors say the same in their own words: IDX Broker notes that some boards and MLSs carry additional fees on top of its service fee, and AgentFire states that its IDX fees do not include MLS pass-through fees.
How Florida IDX approval and feed rules work, and when a site should carry IDX at all, is covered in the Florida IDX decision guide.
Inside the $499
Outside every price, including ours
PROOF OF THE ONE PAYMENT
Each item below is a live feature page with its own recording. Nothing here is a mock-up.
A professional real estate website on your own domain, configured for your brand and maintained by WebGrowly.
Live MLS inventory for sale and rent on your domain, with list and map views and saved searches.
Every inquiry arrives in WebGrowly OS with the property, the question and the source attached.
AI property search, follow-up drafting and website analytics are in the same payment.
IN PROPORTION
Industry surveys report distributions, not a single average, so this section uses the bands the surveys publish.
By NAR’s 2025 survey, 34% of REALTORS® spend $50–$250 a month on technology, 20% spend $251–$500 and 24% spend over $500 (NAR 2025 REALTORS® Technology Survey). Median business expenses rose to $9,530 in 2025, up from $8,010 (NAR 2026 Member Profile), and Florida’s typical figure was $5,310 in the state oversample (Florida Realtors Member Profile). One $499 payment is 5.2% of the national median and 9.4% of the Florida figure, paid once rather than every year.
Survey figures are quoted as published: the NAR technology survey reports 1,241 usable responses with a margin of error of ±2.78%, and the Florida oversample reports 2022 data from 311 respondents.
QUICK ANSWERS
One payment. The Terms of Service set the License Fee at US $499 with no recurring WebGrowly core-license fees and no automatic core-license renewals. Hosting on your own domain, product updates, security patches, WebGrowly OS with the CRM, the built-in IDX property search and the AI features are inside that price, so there is no monthly WebGrowly platform fee and no separate WebGrowly IDX fee. Your domain registration and any MLS or association data fee stay outside it, as they do with every vendor.
At list price, Real Geeks, AgentFire, Sierra Interactive paid monthly and the YourSiteNeedsMe bundle are past $499 with the first payment; an IDX Broker Elite site passes it by month 4, AgentWebsite Pro IDX and PROTech Florida in month 5, Placester with its IDX support fee in month 6, Pro Agent Websites Full in month 7 and the cheapest plan we found, RealtyProIDX Design-Plus at $19.95 a month, in month 26. After 3 years every plan in the table is above $499.
Read the vendor’s terms before you sign, because the answers differ. Placester’s terms say account termination may result in destruction of any content associated with your account, and its help center prices a view-only site at $20 a month after cancellation. Real Geeks’ terms set a contract buyout fee of 2 full monthly payments for leaving before the end of the initial term, and say Real Geeks may retain your content at its discretion but makes no representations it will be accessible or exportable to you. Luxury Presence’s terms require 100% of the remaining fees to exit early. With WebGrowly there is no fixed term and nothing renews: the license lasts as long as WebGrowly offers the Service, structured data exports at any time, and the domain is yours.
No. The WebGrowly Terms include security patches, bug fixes and the new features WebGrowly releases in the $499 license, for as long as you keep an active account and WebGrowly offers the Service. That is the difference from a subscription, where the updates and the site both stop the month the payments do, and from a “one-time setup” offer, where the setup is paid once but the hosting or IDX behind it is billed every month.
SOURCES AND FRESHNESS
Vendor prices change without notice. Every figure in this guide was read on September 5, 2026 from:
Re-check each linked page before you decide; list prices change without notice, and a vendor’s terms are the binding document.
About this comparison. WebGrowly publishes this guide and sells a product that competes with the ones compared here. Vendor names identify those companies’ publicly listed offers and nothing more. Figures and quotations were taken from each vendor’s own public pages on the date shown on this page and may have changed since. Trademarks belong to their owners; no vendor is affiliated with or endorses WebGrowly. Corrections from a vendor are welcome. Write to: legal@webgrowly.com
ONE PAYMENT, THREE LAYERS
Both run on the same $499 license, with nothing billed monthly to WebGrowly. No sign-up is needed to look.
One professional account · $499 once · Website + built-in IDX + WebGrowly OS/CRM + AI · No monthly WebGrowly platform fee
Companion guides: what a website, IDX and CRM cost in Florida and whether a Florida agent needs IDX at all.
Two routes to the real product: the live public website and the WebGrowly OS demo open in a new tab.
Two routes to the real product: the live public website and the WebGrowly OS demo open in a new tab.