Let visitors ask about homes without leaving your website
The AI chat works across the site in five languages, searches your live MLS and returns real property cards. When the visitor shares contact details, the conversation can create or update a CRM lead with the transcript attached.
5
Website Languages
en · es · ru · pt · fr
1
Available Tool
read-only MLS property search
0–100
Intent Score
buying intent, never who the visitor is
9
Avatar Choices
plus widget style, accent color and screen corner
See the website conversation beside the CRM record
The lead record includes the 0–100 intent score and the complete chat transcript.
Website conversations in the CRM
Sofia K.
Apr 8
sofia.k@mail.com
$0.4M – $0.6M
David R.
Apr 7
david.r@mail.com
$2.5K – $3.5K/mo
Marco T.
Apr 6
pending...
Sofia K.
Apr 8
Interests
Extracted
sofia.k@mail.com
$0.4M – $0.6M
David R.
Apr 7
Interests
Extracted
david.r@mail.com
$2.5K – $3.5K/mo
Marco T.
Apr 6
Interests
Extracted
pending...
From first question to CRM record
STEP 01
The chat loads after the page, unless a conversation is active
It loads three seconds after the page settles or at the visitor’s first scroll, click or touch. If a conversation is already in progress, it loads immediately; with the visitor’s consent to all cookies, that includes a property opened in another tab. It greets the visitor in the page language with a short line that fits the page, next to the avatar from your settings.
STEP 02
Its only tool is a read-only MLS search
The chat searches the MLS endpoint used by your website. A named neighborhood is first resolved to its mapped boundary, which matters when the feed records Brickell or Edgewater under the City value Miami. Results appear three at a time with the total, a link to the full search, the listing office and required IDX attribution.
STEP 03
Contact details follow a server-issued disclosure
The contact request comes only after a few genuinely useful answers. Before collecting a phone number or email, the chat shows a versioned disclosure in the page language. The consent audit records the disclosure version, its language and a fingerprint of the exact text shown. Privacy mode uses an ID limited to that session.
STEP 04
The CRM receives the conversation with objective context
A second pass extracts contact details, a 0–100 intent score and objective housing criteria. The scoring instructions leave out protected characteristics, even when the visitor mentions them. A returning email updates the existing lead without resetting its stage or original source.
What is controlled — and what is deliberately limited
One chat for all five website languages
English, Spanish, Russian, Portuguese and French are tied to the current page. Links shared by the assistant keep the same language prefix.
Public access stays read-only
The chat can search the website’s MLS endpoint but cannot reach the CRM assistant’s write tools. A separate hourly allowance for each account protects the MLS quota from automated traffic.
Settings change the presentation, not the safety rules
Choose the widget style, accent color, corner, greeting and one of nine avatars; visitors can type or speak, and the chat window follows your site’s theme. Core rules remain fixed: Fair Housing protections for Florida and Miami-Dade, no valuation, negotiation, legal or tax advice, no steering toward lenders, title companies or inspectors, and a clear disclosure that the visitor is speaking with AI.
See a property question travel from the website to the CRM
Watch the chat search real listings and create the corresponding record in a 60-minute demo.
Book a Demo